Tuesday, October 23, 2007

Design your materials for scanners

eMarketing Tip:

Most people are busy and desire to see results quickly. Hence, both marketing and emarketing information materials should be made for quick viewers or scanners.

Most people scan your site, get leaflet or print brochure to quickly check out the data and information that is usable to them. If they catch their attention on scanning, they’ll alway come back and read more on the details.

So, ensure that your website and print material designed for easy viewing and easy scanning. You should break up text with highlighting, bold type, underscoring, headlines and sub-heads.

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