Tuesday, February 05, 2008

Search engines have warned against black hat SEO

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Their are two kinds of search engine optimization (SEO) methods used by webmasters; black hat SEO and white hat SEO. Both methods are able to help you get better positions and high rankings on search engines result pages (SERPs).

I don't know who provided the perfect words "black hat SEO" and "white hat SEO" but those words clearly defined themselve. (black hat SEO: unethical practices that will ultimately get you kicked out of the search engines, white hat SEO: search engines approved techniques that are ethical)

The kind which try to trick search engines, try to get better rankings by inappropriate ways (cloaking, doorway pages, hidden texts and etc.) that are considered bad or deemed wrong by search engines, called black hat SEO. Websites those are created with these methods are is probably get banned from search engines and will be in trouble soon.

Another, which called white hat SEO, never try to trick search engines but marching by the search engine's rules. Websites those are created with these methods alway benefit for all web surfers, search engines and webmasters.

Google, Yahoo and most search engines have warned against all black hat SEO methods; they have the algorithms that can detect them and penalize websites that use black hat SEO methods as soon as they detect them. So, at all adventures, don't use them even they continue to work at this time.

Although they seem to work and lead to good results, but nearly they will detected by search engines sooner or later, like many tricks which used to work in the past but nowadays never. They were not accepted by Google, Yahoo and all other search engines, and they, finally banned.

The same is true for paid links. Some paid links can still not be detected by Google but it's only a matter of time until Google has the algorithms that can.

Things that cannot be detected by Google, Yahoo and other search engines now might be detected by them in the next few days, and they might also be able to hear what you did in the past. You might get in trouble even if you used black-hat SEO methods years ago. Things that you have done in the past might return to you like a boomerang.

You, as one of wisewebmaster, should focus on white hat SEO methods instead black hat SEO. Honest websites that continue marching by the search engine's rules will have an advantage in search engine's search results soon, moreover, they also benefit together for all web surfers, search engines and webmasters. All come with enduring guarantee.

Best wishes,
eMarketing System

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