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I've read an article from "SEO BY THE SEA", presented the subject "Google Omits Needless Words (On Your Pages?)", very interesting.
"A lot of web pages and documents reuse the same text in sidebars and in footers at the bottoms of pages, like copyright notices and navigation sidebars." the author distributed his first objectivity and defined the term “boilerplate” to it.
Boilerplate, in his meaning, is terms and phrases which alway used in every pages as fixed contents of websites template.
"It might be a good step for a search engine to ignore boilerplate text when it indexes pages, or uses the content of pages to create query suggestions for someone using a desktop personalized search. Ignoring boilerplate in the same documents could be helpful when using those documents to rerank search results in personalized search." he expressed in the article.
He suggested that Google tries to understand what the webpages are about?, analyzes webpages and distinguishes boilerplate from contents then going to be ignoring boilerplate when it indexes those pages.
"If Google is paying attention to those words now, it might not pay as much attention to them in the future." he conveyed the thought.
If his suggestion is true this will affects to most websites around the Internet because most of them use boilerplate as their standard fixed contents which appears on every pages or at least nearly. Header, footer, both left and right sidebars, navigation links, copyright notice, and also another anchor text in links, etc. will be disregarded.
In conclusions at the end of the article, he summarized as the following.
1. Keep in mind that a search engine may ignore text on pages that it may think is boilerplate.
2. If you want a search engine to pay attention to text upon pages, pay attention to where that text appears on a page, and how frequently the same text appears on more than one page.
3. Global navigation and site wide links appearing on pages might be viewed as boilerplate when it comes to the content of the pages those links appear upon, but the anchor text within them may still tell the search engine something about the pages that they point towards.
4. Google may or may not be using something like this now, but if they aren’t, they could be in the future.
However, for my opinion only, although the boilerplate texts, let me use this word as he defined, are look like duplicated contents but they're very important and useful parts of most webpages that can communicate with visitors, show how they can use or navigate around the sites, show anything about entire websites in conclusion form. So, I think, it's no reason for Google to ignore them. May be, Google and most search engines have recognized the boilerplate and have been accepting them , possibly, have been using them for indexing, but only for one most important page of sites such as homepage, and have been ignoring them for another pages.
Tag: emarketing system | websites's boilerplate | Google | Search Engine | Google's indexing
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